Has a client ever approached you and said “something other than just T-Shirts”? Most likely you have, but do you know how to explain the benefits of a well executed T-Shirt campaign to a client? Winning new customers comes down to knowing how to market yourself or your business. All areas of marketing: social, digital, […]
The 40,000 runners in this year’s Bank of America Chicago marathon received recovery bags made from plant-based, recyclable and biodegradable plastic. Runners in the Bank of America Chicago Marathon this past weekend were greeted with a sustainability message at the finish line – in the form of plant-based, recyclable and biodegradable bags designed to tackle […]
Digital advertising has taken over the world of marketing, so many are probably wondering whether investing in promotional products is worth it. To that, as the CEO of a promotional product distribution company, I can give a reassuring “yes.” Here’s how promotional products can be effective and the impact they can have on your business […]
Green Promos are Hot GoodStudio / marekuliasz / mikeforemniakowski / pim pic / Shutterstock.com Eco-friendly consumerism is here to stay. With a year of record-breaking floods and wildfires behind us, environmental awareness is now part of everyday life. In the U.S., as of early October 2021, there were 18 weather-related events, including storms, heatwaves […]
Pizza Products Are A Slice Of Heaven For Promo For most North-Americans, pizza is an all-time favorite food. The USDA says that 93% of Americans have eaten pizza in the last month. Super Bowl Sunday is one of the biggest days for pizzerias. While the Los Angeles Rams play the Cincinnati Bengals, hot and […]
Is the Future of Merch in the Metaverse? Virtual worlds and goods are part of an economy worth billions. Now, a handful of promo professionals are exploring how to turn real-life branded products into lucrative digital assets. By Theresa Hegel Mark 2021 as the year the metaverse went mainstream. In December, a fan spent $450,000 to […]
Promotional Product Trends to Watch in 2022 Whether it was custom puzzles and games or an engraved wooden journal with an associated tree-planting program, there was something for everyone at the first major promo products trade show of the year. By Theresa Hegel There were plenty of delights to be found on the show floor at […]
Top 100 Searches for Promotional Products in Q2 2021 This ongoing project – updated with Q2 results 2021 – spotlights the promotional products that are most in-demand. The king is dead. Long live the king. There’s a changing of the guard in our ESP searches for Q2. Masks, the usurper of the industry since 2020, […]
Promo Trends to Watch this Canada Day Promo Trends to Watch this Canada Day: more than 75% of consumers typically celebrate Canada Day with cookouts, picnics, fireworks, parades, and travel. In 2020, fewer people attended community gatherings and instead opted for at-home celebrations to feel safe and adhere to guidelines put in place due […]
You’ll Be Inspired by These 2020 T-shirt Designs Circa 2020 was definitely the year of the statement T-shirt … so we asked some of our favorite screen printers to share their most inspiring designs from a pandemic year, and give us their best tips for creating compelling artwork and printing like a pro. “At a […]