Promotional Products vs Digital Ads: ROI Comparison for Canadian Businesses
Promotional Products vs Digital Ads: ROI Comparison for Canadian Businesses Struggling to choose between promotional products and digital ads for your marketing budget? At Canpromos, we help Canadian businesses maximize their return on investment (ROI) with high-quality, custom promotional products. This guide compares the ROI of promotional products vs digital ads, highlighting why tangible marketing […]
Sublimation Printing: Step-by-Step Guide
Sublimation Printing: Step-by-Step Guide Sublimation printing is a method that uses heat and pressure to create long-lasting, high-quality designs on materials like polyester fabrics, ceramics, metal, and glass. It’s ideal for custom products like t-shirts, mugs, and corporate gifts because the prints don’t fade, crack, or peel. Here’s a quick summary of how it works […]
How to Balance Quality and Cost in Corporate Gifts
How to Balance Quality and Cost in Corporate Gifts Finding the perfect balance between quality and cost in corporate gifts can strengthen business relationships and boost brand recall. Here’s what you need to know: Why It Matters: 94% of executives believe corporate gifts enhance connections, and 85% of recipients remember the brand for months after […]
Colour Psychology in Branding: Key Basics
Colour Psychology in Branding: Key Basics Did you know? Up to 85% of purchasing decisions are influenced by colour, and 90% of first impressions are based on colour alone. Choosing the right colours for your brand can boost recognition by 80% and create emotional connections with your audience. Here’s why colour matters in branding: Colours […]
5 Ways to Use Promo Products in Marketing
5 Ways to Use Promo Products in Marketing Promotional products are a proven tool for enhancing brand visibility and creating lasting impressions. With 80% of Canadians owning at least one promotional item, these tools create lasting impressions and emotional connections. Whether you’re a small business owner, a corporate marketer, or an event organizer, understanding how […]
How Reusable Giveaways Boost Brand Loyalty
How Reusable Giveaways Boost Brand Loyalty Reusable promotional products are a smart way to connect with customers while addressing sustainability concerns. Here’s why they work: Long-lasting Impact: 79% of people remember brands on reusable items for up to 2 years. Customer Preference: 85% of Canadians feel climate change affects their daily lives, and 70% are […]
Embossing vs Debossing: Key Differences
Embossing vs Debossing: Key Differences Embossing and debossing are two techniques used to add texture and depth to designs on materials like paper, leather, and plastic. Here’s a quick breakdown: Embossing: Creates a raised design using two dies (male and female). It’s visually striking and adds a premium feel. Debossing: Creates a recessed design using […]
Summer Trade Show Essentials: 8 Must-Have Promotional Items
Summer Trade Show Essentials: 8 Must-Have Promotional Items Attending a summer trade show? Make a lasting impression with these 8 practical promotional items tailored for the season: Insulated Water Bottles: Keep drinks cold for 24+ hours. Prices range from $6.39 to $41.99. BPA-free and customizable with your logo. Cooling Sports Towels: Provide instant heat relief […]
Small Business Guide to Promotional Product Marketing
Small Business Guide to Promotional Product Marketing Promotional products are a simple way for small businesses in Canada to boost brand awareness and connect with customers. Here’s what you need to know: Why They Work: Items like branded apparel, pens, and bags create repeated exposure and act as everyday brand reminders. Benefits: Cost-effective advertising with […]
