Has a client ever approached you and said “something other than just T-Shirts”? Most likely you have, but do you know how to explain the benefits of a well executed T-Shirt campaign to a client? Winning new customers comes down to knowing how to market yourself or your business. All areas of marketing: social, digital, […]
The 40,000 runners in this year’s Bank of America Chicago marathon received recovery bags made from plant-based, recyclable and biodegradable plastic. Runners in the Bank of America Chicago Marathon this past weekend were greeted with a sustainability message at the finish line – in the form of plant-based, recyclable and biodegradable bags designed to tackle […]
Digital advertising has taken over the world of marketing, so many are probably wondering whether investing in promotional products is worth it. To that, as the CEO of a promotional product distribution company, I can give a reassuring “yes.” Here’s how promotional products can be effective and the impact they can have on your business […]
Green Promos are Hot GoodStudio / marekuliasz / mikeforemniakowski / pim pic / Shutterstock.com Eco-friendly consumerism is here to stay. With a year of record-breaking floods and wildfires behind us, environmental awareness is now part of everyday life. In the U.S., as of early October 2021, there were 18 weather-related events, including storms, heatwaves […]
Top 10 Searched Promotional Items – January 2022 The sharp increase follows the CDC’s updated mask guidance last month. By Sara Lavenduski Shifting demands in PPE have caused queries for “KN95” to push their way into the Top 10 Searched Promotional Items – January 2022. The rest of the Top 10 searches, according to just-released data […]
Report: Not All Organic Cotton Is Actually Organic There’s significantly more organic cotton coming out of countries like India than there are organic seeds in circulation. Something doesn’t add up, according to an investigation by The New York Times. By Theresa Hegel Demand for organic cotton has been growing. The only problem? A significant portion of […]
Pizza Products Are A Slice Of Heaven For Promo For most North-Americans, pizza is an all-time favorite food. The USDA says that 93% of Americans have eaten pizza in the last month. Super Bowl Sunday is one of the biggest days for pizzerias. While the Los Angeles Rams play the Cincinnati Bengals, hot and […]
Is the Future of Merch in the Metaverse? Virtual worlds and goods are part of an economy worth billions. Now, a handful of promo professionals are exploring how to turn real-life branded products into lucrative digital assets. By Theresa Hegel Mark 2021 as the year the metaverse went mainstream. In December, a fan spent $450,000 to […]
Promo Industry Popular Search Terms December 2021 Top ESP Terms Largely Static as N95 Searches Soar. While the 10 most-searched terms stayed much the same in December, queries for the protective masks jumped with the explosion of omicron. By Sara Lavenduski New data from ASI reveals that the top 10 search terms in ESP remained largely consistent […]
Promo’s Supply Chain Challenges Aren’t Going Away in 2022 As suppliers aggressively bring inventory stateside, high costs and port congestion persist, with the looming Lunar New Year in China also prompting fresh concerns. By Christopher Ruvo When it comes to supply chain disruption and the promotional products industry in 2022, it’s a case of “Groundhog Day” […]