Traditional Promo Keyword Searches Rise in October The demand for PPE is shrinking as the industry rebounds from the COVID-19 pandemic. As the promotional products industry recovers from the impact of the COVID-19 pandemic, Traditional Promo Keyword Searches Rise in October, according to new exclusive data from ASI. For the first time since March, personal protective […]
The 3 Rules Of Customer Gifting It’s always important to say thanks. Thank you. Two simple words that go a really long way. Saying thanks with a special customer gift keeps you top of mind and lets them know that you not only value their business, but also your relationship. Customer appreciation is also good for the bottom line. A recent LinkedIn study estimates that acquiring a […]
Canada banning plastic bags, straws, cutlery and other single-use items by the end of 2021 Published Wednesday, October 7, 2020 9:36AM EDT – CTV News OTTAWA — Under the newly-unveiled list of single-use plastics being banned in Canada, plastic grocery bags, straws, stir sticks, six-pack rings, cutlery and food containers made from hard-to-recycle plastics will be […]
Face Masks Basics Traditional promotional product sales have taken a backseat to PPE this year as events have been cancelled and businesses have temporarily closed due to Coronavirus. In fact, ASI reports 71% of Promo Distributors are selling PPE and health/safety products as of May 2020. Face masks are a huge driver of those sales, […]
Top 5 Promo Buying Trends for 2020 Understanding the trends shaping consumer behavior can help establish your business goals and guide your marketing efforts. Plus, showing you’re knowledgeable when it comes to what is hot in the market positions you as an expert that your customers will return to time and time again. From personalization […]
Promotional Products Artwork Guidelines Promotional products are part of any good strategic marketing plan. They’re a great way to capture new customers and spread your brand reach through gentle yet reinforced reminders — such as your logo on a useful mug or umbrella. Choosing the perfect product to capture your brand and event (i.e. where […]
Do you have a prospective client that is considering incorporating promotional products into their marketing mix but is maybe concerned about ROI? Let the facts do the talking! We’ve got 25 useful facts and stats to back up your sales and marketing strategy! We’ve also pulled them together in a shareable infographic to help you […]
Top 10 Summer Promotional Items for Warm Weather Fun The warm, sunny weather of summer is perfect for playing in the water and relaxing outside. It’s also the ideal time to work on your marketing strategy. With the right promotional items, your customers will grow to appreciate you even more. Here are the top 10 […]
Market Your Tourism Destination with Promotional Products We don’t have to tell you how difficult it can be to market your tourist destination. That’s because you aren’t selling a product, but rather an experience. What’s required to be successful is a highly planned out marketing strategy to ensure you stand out among the competition. Pros […]
Eco-Friendly Promotional Products Everyone wants to be a part of the green movement right now. Not only should you care about the environment and the impact you are having on it, but you want to appeal to your clients that care as well. That’s why smart businesses are going green with as many things as […]