Promotional Product Trends to Watch in 2022 Whether it was custom puzzles and games or an engraved wooden journal with an associated tree-planting program, there was something for everyone at the first major promo products trade show of the year. By Theresa Hegel There were plenty of delights to be found on the show floor at […]
Infographic: The Staggering Cost of Inflation Price increases in the promo industry are being driven by soaring costs. These stats put the inflationary pressures in stark relief. By Christopher Ruvo Everything costs more these days – including promotional products. Many promo suppliers increased pricing on items they sell in 2021, and more increases, often in a […]
Top 10 Promo Industry News Stories of 2021 Stories tied to COVID-19 and supply chain issues dominated ASI Media. By Christopher Ruvo This year has been a long decade, you might say. When the calendar flipped to 2021, there was hope that the COVID-19 challenges experienced in 2020 would remain in the past. Alas, they just […]
Top Product Searches for End of 2021 PPE Continues Tumble Out of Top ESP Searches, whereas traditional items like pens and mugs still dominate as the most-searched products. By Sara Lavenduski Demand for PPE continued its downturn in November.That’s according to new ESP data, which shows that traditional products maintained their top spots in search terms […]
Top 100 Searches for Promotional Products in Q2 2021 This ongoing project – updated with Q2 results 2021 – spotlights the promotional products that are most in-demand. The king is dead. Long live the king. There’s a changing of the guard in our ESP searches for Q2. Masks, the usurper of the industry since 2020, […]
Promo Trends to Watch this Canada Day Promo Trends to Watch this Canada Day: more than 75% of consumers typically celebrate Canada Day with cookouts, picnics, fireworks, parades, and travel. In 2020, fewer people attended community gatherings and instead opted for at-home celebrations to feel safe and adhere to guidelines put in place due […]
Teeing Up Golf for the Next Generation From coast to coast, people are playing more golf so be prepared for Teeing Up Golf for the Next Generation. Sure, alternative options for interaction and recreation may be scarce during the pandemic but that’s not the only reason more people are teeing up. Sports entertainment companies, local […]
You’ll Be Inspired by These 2020 T-shirt Designs Circa 2020 was definitely the year of the statement T-shirt … so we asked some of our favorite screen printers to share their most inspiring designs from a pandemic year, and give us their best tips for creating compelling artwork and printing like a pro. “At a […]
Maximizing Brand Impact During Virtual Events If you’ve ever attended a tradeshow or conference, you understand the role that event sponsors play. Their branding is everywhere you look – signage, booths, merch. They help fund and promote the event, so it’s important to keep them happy. But how do you keep your sponsors’ logos visible […]
The Power of Promo: Why People Love Freebies Getting free items can feel like winning the lottery. Whether it’s a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something for nothing. That’s why your business should consider free promotional giveaways! The word […]