Maximizing Brand Impact During Virtual Events If you’ve ever attended a tradeshow or conference, you understand the role that event sponsors play. Their branding is everywhere you look – signage, booths, merch. They help fund and promote the event, so it’s important to keep them happy. But how do you keep your sponsors’ logos visible […]
The Power of Promo: Why People Love Freebies Getting free items can feel like winning the lottery. Whether it’s a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something for nothing. That’s why your business should consider free promotional giveaways! The word […]
25 Insane Facts About Promotional Products Promo products professionals are no stranger to the power of promotional products, and if you’re in the promo business, you probably already know just how impactful they can be for a company or organization. But unless you’ve been around since the beginning, you might not know all these cool […]
How To Host An Awesome Virtual Event As we enter 2021, conferences, tradeshows, sales meetings and other events typically fill calendars at the start of a new year. Since so many of them will be moving to virtual formats, we wanted to break down the basics – and provide some ideas about how promo products […]
Traditional Promo Keyword Searches Rise in October The demand for PPE is shrinking as the industry rebounds from the COVID-19 pandemic. As the promotional products industry recovers from the impact of the COVID-19 pandemic, Traditional Promo Keyword Searches Rise in October, according to new exclusive data from ASI. For the first time since March, personal protective […]
The 3 Rules Of Customer Gifting It’s always important to say thanks. Thank you. Two simple words that go a really long way. Saying thanks with a special customer gift keeps you top of mind and lets them know that you not only value their business, but also your relationship. Customer appreciation is also good for the bottom line. A recent LinkedIn study estimates that acquiring a […]
Canada banning plastic bags, straws, cutlery and other single-use items by the end of 2021 Published Wednesday, October 7, 2020 9:36AM EDT – CTV News OTTAWA — Under the newly-unveiled list of single-use plastics being banned in Canada, plastic grocery bags, straws, stir sticks, six-pack rings, cutlery and food containers made from hard-to-recycle plastics will be […]
Face Masks Basics Traditional promotional product sales have taken a backseat to PPE this year as events have been cancelled and businesses have temporarily closed due to Coronavirus. In fact, ASI reports 71% of Promo Distributors are selling PPE and health/safety products as of May 2020. Face masks are a huge driver of those sales, […]
Top 5 Promo Buying Trends for 2020 Understanding the trends shaping consumer behavior can help establish your business goals and guide your marketing efforts. Plus, showing you’re knowledgeable when it comes to what is hot in the market positions you as an expert that your customers will return to time and time again. From personalization […]
Promotional Products Artwork Guidelines Promotional products are part of any good strategic marketing plan. They’re a great way to capture new customers and spread your brand reach through gentle yet reinforced reminders — such as your logo on a useful mug or umbrella. Choosing the perfect product to capture your brand and event (i.e. where […]