Ideas
How to Balance Quality and Cost in Corporate Gifts
How to Balance Quality and Cost in Corporate Gifts Finding the perfect balance between quality and cost in corporate gifts can strengthen business relationships and boost brand recall. Here’s what you need to know: Why It Matters: 94% of executives believe corporate gifts enhance connections, and 85% of recipients remember the brand for months after […]
Color Psychology in Branding: Complete Guide for Marketers
Color Psychology in Branding: Complete Guide for Marketers Did you know? Up to 85% of purchasing decisions are influenced by colour, and 90% of first impressions are based on colour alone. Choosing the right colours for your brand can boost recognition by 80% and create emotional connections with your audience. Here’s why colour matters in […]
How Reusable Giveaways Boost Brand Loyalty
How Reusable Giveaways Boost Brand Loyalty Reusable promotional products are a smart way to connect with customers while addressing sustainability concerns. Here’s why they work: Long-lasting Impact: 79% of people remember brands on reusable items for up to 2 years. Customer Preference: 85% of Canadians feel climate change affects their daily lives, and 70% are […]
Summer Trade Show Essentials: 8 Must-Have Promotional Items
Summer Trade Show Essentials: 8 Must-Have Promotional Items Attending a summer trade show? Make a lasting impression with these 8 practical promotional items tailored for the season: Insulated Water Bottles: Keep drinks cold for 24+ hours. Prices range from $6.39 to $41.99. BPA-free and customizable with your logo. Cooling Sports Towels: Provide instant heat relief […]
Small Business Guide to Promotional Product Marketing
Small Business Guide to Promotional Product Marketing Promotional products are a simple way for small businesses in Canada to boost brand awareness and connect with customers. Here’s what you need to know: Why They Work: Items like branded apparel, pens, and bags create repeated exposure and act as everyday brand reminders. Benefits: Cost-effective advertising with […]
Small But Impactful: The Influence of Custom Branded Merchandise in Cannabis Branding
In the rapidly growing cannabis industry, effective branding is essential for standing out and establishing a strong presence. One powerful strategy for enhancing your brand image is through custom cannabis promotional products. By creating unique and personalized merchandise, you can elevate your branding efforts and leave a lasting impression on your target audience. Here are […]
How T-Shirts Can Bring You More Customers & Boost Sales
Has a client ever approached you and said “something other than just T-Shirts”? Most likely you have, but do you know how to explain the benefits of a well executed T-Shirt campaign to a client? Winning new customers comes down to knowing how to market yourself or your business. All areas of marketing: social, digital, […]
Marathon Swag Bags Are Made to Self-Destruct
The 40,000 runners in this year’s Bank of America Chicago marathon received recovery bags made from plant-based, recyclable and biodegradable plastic. Runners in the Bank of America Chicago Marathon this past weekend were greeted with a sustainability message at the finish line – in the form of plant-based, recyclable and biodegradable bags designed to tackle […]
Using Promotional Products To Improve Your Business Marketing Strategy
Digital advertising has taken over the world of marketing, so many are probably wondering whether investing in promotional products is worth it. To that, as the CEO of a promotional product distribution company, I can give a reassuring “yes.” Here’s how promotional products can be effective and the impact they can have on your business […]