Colour Psychology in Branding: Key Basics Did you know? Up to 85% of purchasing decisions are influenced by colour, and 90% of first impressions are based on colour alone. Choosing the right colours for your brand can boost recognition by 80% and create emotional connections with your audience. Here’s why colour matters in branding: Colours […]
Back to school season is a key time for businesses to connect with students and their families. Promotional items are a great way to boost your brand, support school spirit, and make a lasting impression. We’ll look at the top 5 back to school items that can really impact your audience. Key Takeaways: Promotional products […]
It’s a no-brainer that transportation related industries should giveaway branded specialty automotive items. But shouldn’t every business? Yes—it makes sense for a new car dealer to provide branded car mats, but why couldn’t any business give them away? The customer with your mats in his or her car will look at your logo, on average […]
In the rapidly growing cannabis industry, effective branding is essential for standing out and establishing a strong presence. One powerful strategy for enhancing your brand image is through custom cannabis promotional products. By creating unique and personalized merchandise, you can elevate your branding efforts and leave a lasting impression on your target audience. Here are […]
Apparel printing refers to the process of applying designs, patterns, or images onto clothing or other textile-based items. It allows for customization and personalization of garments, making it a popular choice for businesses, individuals, and organizations looking to create unique clothing items or promotional merchandise. There are several methods commonly used for apparel printing, including: […]
March 2, 2023 – Sageworld- Ashley Bellow While graphic design is a skill we would love to say we all have, but sadly, we don’t unfortunately. However, fellow designers that gave me the inside scoop on the most common questions people have regarding the terminology used when discussing artwork, and we are passing that knowledge […]
Maximizing Brand Impact During Virtual Events If you’ve ever attended a tradeshow or conference, you understand the role that event sponsors play. Their branding is everywhere you look – signage, booths, merch. They help fund and promote the event, so it’s important to keep them happy. But how do you keep your sponsors’ logos visible […]
The Power of Promo: Why People Love Freebies Getting free items can feel like winning the lottery. Whether it’s a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something for nothing. That’s why your business should consider free promotional giveaways! The word […]
25 Insane Facts About Promotional Products Promo products professionals are no stranger to the power of promotional products, and if you’re in the promo business, you probably already know just how impactful they can be for a company or organization. But unless you’ve been around since the beginning, you might not know all these cool […]
Promotional Products Artwork Guidelines Promotional products are part of any good strategic marketing plan. They’re a great way to capture new customers and spread your brand reach through gentle yet reinforced reminders — such as your logo on a useful mug or umbrella. Choosing the perfect product to capture your brand and event (i.e. where […]
