Gear Up for Festival Fun: Elevate Your Brand with Custom Promotional Swag!
Fairs and festivals draw the A-list artists and energetic crowds that brands dream of. When you want to capitalize on that big event energy, it goes a little something like this: Roll out the promo and win over the revelers.
A study by AEG and Momentum Worldwide found that 93% of festival attendees appreciate the brands that sponsor the event, and 37% say they perceive the company more positively. Festivalgoers are also interested in spending with these brands, with 80% saying they’re more likely to buy from the brand after the festival.
Why are people so hooked on these experiences? It’s simple – they make people feel good. Research from O2, a mass media and telecommunications company, finds that just 20 minutes at a concert can boost feelings of well-being by more than 20%, which is more than yoga (10%) and dog-walking (7%).
The benefits don’t just come from the music, but also the community. When people attend events like fairs and festivals, they feel more connected to those around them. Brands that use promo at events benefit from attendees’ positive feelings.
According to the Freeman Trust Report, 77% of people say they trust brands more after interacting with them face-to-face. The halo effect is long-lasting, with 72% of people who attended an event in the last six months saying they still have positive perceptions of the brands they saw at the event.
Fairs and festivals present prime opportunities for brands to create meaningful interactions with their target audiences. Sure, people love their merch, with about 23% of festival-goers buying artists’ products on site, but brands can use promo in all kinds of engaging ways. Treat fans to promo at VIP refreshment tents or use custom products to promote main events or smaller happenings, like face-painting sessions or livestock competitions.
Whether they’re running an interactive booth at a sprawling street fair or sponsoring a multi-day music festival, brands can use promo to stand out from the crowd and amplify their reach.
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A Festival Focus On Going Green
Music festivals are becoming increasingly eco-minded. For example, at Nashville’s Deep Tropics Festival, the nation’s “greenest festival,” organizers planted 23,000 trees to try to offset the carbon the event produced. Other festivals are using revelers’ body heat to power their heating and cooling systems. Promos like eco-friendly wristbands and reusable water bottles align with these green initiatives.
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Reaching Devoted Fans
Music fans are willing to go the distance to attend their favorite festivals. One in 10 fans travels 500 miles or more to attend a show, with the top destinations coming in as New York City, Los Angeles and Las Vegas. More than 1 in 6 fans would travel to a different continent to experience an EDM, reggae or indie rock festival. When these enthusiastic fans arrive, they’re ready to have a good time. Brands can tap into that vibe with promo.
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Make It Memorable
When brands want to create a spectacular experience for fans at fairs and festivals, creativity is the name of the game. According to Eventbrite’s TRNDS 2024 report, 41% of attendees say they would be enticed by different or unusual merchandise to commemorate a special experience. Just like the sea of silver-clad fans at Beyoncé’s Renaissance tour and the feather boas at Harry Styles’ concerts, promos allow brands to get creative and connect with attendees in unforgettable ways.
Ferris Wheels, Fireworks And Promo
These are Canada’s largest festivals and events by attendance:
- L’International des Feux Loto-Québec (Montreal), 3 million
- Montreal International Jazz Festival (Montreal), 2.5 million
- Winterlude (Ottawa), 1.6 million
- Celebration of Light (Vancouver), 1.6 million
- Just For Laughs (Montreal), 1.5 million
- Quebec City Summer Festival (Québec), 1.5 million
- Ottawa Bluesfest (Ottawa), 1.4 million
- Nuit Blanche Toronto, 1.2 million
- Canadian National Exhibition (Toronto), 1.3 million
- Calgary Stampede, 1.2 million
- Toronto Caribbean Carnival, 1.2 million
- Pride Toronto, 1.3 million
- Montréal En Lumière (Montreal), 0.9 million
- Pacific National Exhibition (Vancouver), 0.9 million
- K-Days (Edmonton), 0.8 million
- Toronto International Film Festival, 0.5 million
Now’s the time for brands to prepare for the upcoming state fair season. Items like custom sunglasses and bags can capture attention at booths and give brands extra visibility.
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State Fairs’ Economic Impact
State fairs are big business affairs. According to Forbes, the Minnesota State Fair contributes an estimated $268 million to the Twin Cities economy. The local economies in Iowa and Oklahoma benefit from a boost in the $100 million range, while in Texas, the benefit surges to $400 million. From massive state fairs to old-fashioned county fairs, these events need seasonal workers, vendors and volunteers. Promos can help organizers attract staff members and keep them visible on site.
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Campaign Collateral
Keep germs and viruses at bay with the Full Color Promotional Hand Sanitizer Spray Pump – .34 oz. Perfectly sized to bring along wherever you are with a convenient pocket clip, secure cap, and easy-use applicator pump.
Give your event a luminous glow with our 8″ Red Glow Bracelets. We offer a variety of vibrant colors to choose from for any nighttime event. Our glow bracelets are priced per piece but come packed in tubes of 50 per color and come with separate connectors, simply crack and shake. Glow bracelets are a one time use only.
Custom Reflective Snap Bands make a great item for making evening or night related events safer while promoting your brand.
Bring your favorite beverages everywhere you go with a Promotional Tapered Tumbler w/ Handle & Straw – 30 oz. The sleek design fits standard cup holders and looks sensational in a variety of your favorite color options. It’s built for durability and longevity with premium materials and a secure lid. Add your custom logo or corporate brand to give a drinkware gem!
Trade shows, schools, healthcare facilities…all perfect places for your Breakaway Release Custom Lanyard w/ Attachment – .75″. It’s made of durable Polyester Fabric with your choice of clip attachment styles and a breakaway release as an integrated safety feature to ensure your recipients are always protected. Many color,, attachment and size options available.
Keep cool while you keep moving with our Custom Cooling Towel. Wet it, wring it and wear it. This 100% eco friendly chemical free microfiber towel will stay dry to the touch. Hand wash prior to first use so that you can enjoy its cooling power!
Reuse and recycle with the Economy Non-Woven Promotional Tote – 13.5″w x 14″h. It’s the perfect addition to a variety of events from tradeshows and conventions to parties and picnics. With a large main compartment, strong comfortable handles, and water-resistant properties, it’ll quickly become a go-to. Pick from tons of incredible colors and add your custom imprint front and center!
Protect those peepers with Daytona Fashion Logo Custom Sunglasses. Steer clear of exposure to harmful UV rays by gifting these trendy sunglasses that come complete with lenses featuring ultraviolet protection level UV400 and drop tested lenses. The rubberized soft-touch ABS Plastic frames will provide the perfect fit and the noticeable temple imprint area is ideal for your business logo or custom message.
Festivals are a great way to showcase your brand to the masses. If these ideas do not suit you, we have thousands more items that may be a better fit. Speak to a one of our consults by phone or chat for more information.
