{"id":255045,"date":"2023-03-13T12:22:21","date_gmt":"2023-03-13T17:22:21","guid":{"rendered":"http:\/\/canpromos.ca\/5-termes-de-design-a-connaitre\/"},"modified":"2023-04-18T22:20:33","modified_gmt":"2023-04-19T03:20:33","slug":"5-termes-de-design-a-connaitre","status":"publish","type":"post","link":"https:\/\/canpromos.ca\/fr\/5-termes-de-design-a-connaitre\/","title":{"rendered":"5 termes de design \u00e0 conna\u00eetre"},"content":{"rendered":"<figure class=\"sf-entry-featured-media \"><img fetchpriority=\"high\" decoding=\"async\" class=\"sf-featured-image attachment-sf-700-525 size-sf-700-525 agg-fade-in lazyloaded\" src=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2016\/03\/6-Design-Terms-You-Should-Know-700x263.png\" sizes=\"(max-width: 700px) 100vw, 700px\" srcset=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2016\/03\/6-Design-Terms-You-Should-Know.png 700w, https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2016\/03\/6-Design-Terms-You-Should-Know-300x113.png 300w\" alt=\"6-Les termes de la conception qu'il faut conna\u00eetre\" width=\"700\" height=\"263\" data-src=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2016\/03\/6-Design-Terms-You-Should-Know-700x263.png\" data-srcset=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2016\/03\/6-Design-Terms-You-Should-Know.png 700w, https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2016\/03\/6-Design-Terms-You-Should-Know-300x113.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\"><\/p>\n<div class=\"sf-entry-flags\"><\/div>\n<\/figure>\n<div class=\"post-date\">2 mars 2023 &#8211; Sageworld- <a href=\"https:\/\/www.sageworld.com\/blog\/index.php\/author\/ashley-moore\/\" rel=\"author\">Ashley Bellow<\/a><\/div>\n<div class=\"sf-entry-content\">\n<aside class=\"mashsb-container mashsb-main mashsb-stretched\">\n<div><\/div>\n<\/aside>\n<p>La conception graphique est une comp\u00e9tence dont nous aimerions pouvoir dire que nous la poss\u00e9dons tous, mais ce n&#8217;est malheureusement pas le cas. Cependant, mes coll\u00e8gues designers m&#8217;ont donn\u00e9 un scoop sur les questions les plus courantes que les gens se posent sur la terminologie utilis\u00e9e pour parler des \u0153uvres d&#8217;art, et nous vous transmettons ces connaissances ici !<\/p>\n<ol>\n<li><strong>Raster ou vecteur, quelle est la diff\u00e9rence ?<\/strong><\/li>\n<\/ol>\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-16661\" src=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2016\/03\/1_Pixel-vs-Vector.png\" sizes=\"(max-width: 700px) 100vw, 700px\" srcset=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2016\/03\/1_Pixel-vs-Vector.png 700w, https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2016\/03\/1_Pixel-vs-Vector-300x184.png 300w\" alt=\"\"><\/figure>\n<p>Un pixel est le plus petit \u00e9l\u00e9ment d&#8217;une image num\u00e9rique. Il s&#8217;agit d&#8217;un carr\u00e9 unique qui fait partie d&#8217;un ensemble de carr\u00e9s constituant votre image. Le nombre de pixels dans chaque direction (hauteur et largeur) d\u00e9termine la taille de l&#8217;image. Par exemple, si vous avez une image de 125 px x 125 px, cela signifie que votre image est un carr\u00e9 de 125 pixels de haut et de 125 pixels de large.<\/p>\n<p>Une image vectorielle est compos\u00e9e de points et non de pixels. En termes simples, cela signifie qu&#8217;une image vectorielle peut \u00eatre agrandie \u00e0 une taille beaucoup plus grande sans \u00eatre floue. La raison en est que les points rejoignent des chemins (pensez \u00e0 relier les points), alors qu&#8217;avec les pixels, il n&#8217;y en a qu&#8217;une quantit\u00e9 finie &#8211; la quantit\u00e9 totale qui constitue votre image. Ce serait donc comme la diff\u00e9rence entre essayer d&#8217;\u00e9tirer un morceau de denim et un morceau d&#8217;\u00e9lastique. En g\u00e9n\u00e9ral, les dessins vectoriels sont pr\u00e9f\u00e9r\u00e9s pour l&#8217;impression, car ils peuvent \u00eatre agrandis ou r\u00e9duits sans perdre la qualit\u00e9 de l&#8217;image.<\/p>\n<p><strong>2. Qu&#8217;est-ce que le CMJN et le RVB, et quelle est la diff\u00e9rence ?<\/strong><\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-16662\" src=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2016\/03\/2_RGB-vs-CMYK.png\" sizes=\"(max-width: 700px) 100vw, 700px\" srcset=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2016\/03\/2_RGB-vs-CMYK.png 700w, https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2016\/03\/2_RGB-vs-CMYK-300x184.png 300w\" alt=\"\"><\/figure>\n<p>Il s&#8217;agit de modes de couleur pour les images \u00e0 l&#8217;\u00e9cran ou \u00e0 l&#8217;impression. CMYK signifie Cyan, Magenta, Jaune et Cl\u00e9 (ce qui signifie simplement noir), et RVB signifie rouge, vert et bleu. Le CMJN est utilis\u00e9 pour l&#8217;impression et est souvent appel\u00e9 &#8220;quadrichromie&#8221; ou &#8220;impression en quadrichromie&#8221;, tandis que le RVB est utilis\u00e9 pour les appareils dot\u00e9s d&#8217;un \u00e9cran, tels qu&#8217;un t\u00e9l\u00e9viseur ou un ordinateur. Cela signifie que pour imprimer un article, il est pr\u00e9f\u00e9rable que la maquette fournie soit en CMJN, de sorte qu&#8217;elle n&#8217;ait pas besoin d&#8217;\u00eatre convertie.<\/p>\n<p><strong>3. Quelle est la diff\u00e9rence entre .png, .jpg et .gif ?<\/strong><\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-16663\" src=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2016\/03\/3_PNG-vs-JPG-vs-GIF.png\" sizes=\"(max-width: 700px) 100vw, 700px\" srcset=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2016\/03\/3_PNG-vs-JPG-vs-GIF.png 700w, https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2016\/03\/3_PNG-vs-JPG-vs-GIF-300x184.png 300w\" alt=\"\"><\/figure>\n<p>Un fichier <strong>.png<\/strong> (prononc\u00e9 &#8220;ping&#8221;) ne perd pas en qualit\u00e9 au cours du processus d&#8217;\u00e9dition. Le principal avantage d&#8217;un fichier .png est qu&#8217;il peut \u00eatre transparent, ce qui signifie qu&#8217;il n&#8217;a pas besoin d&#8217;afficher un fond blanc, alors qu&#8217;un fichier .jpg a toujours un fond. Le type de fichier .png a \u00e9t\u00e9 con\u00e7u pour transf\u00e9rer des images via l&#8217;internet et est donc le type de fichier id\u00e9al pour les graphiques web.<\/p>\n<p>Le <strong> format .jpg<\/strong> (prononc\u00e9 &#8220;j-peg&#8221;) est utilis\u00e9 pour compresser les images num\u00e9riques en blocs de pixels et est devenu la norme pour les images stock\u00e9es ou envoy\u00e9es sur un ordinateur en raison de la possibilit\u00e9 de r\u00e9duire la taille du fichier. Si le format .jpg est id\u00e9al pour les photographies, ce n&#8217;est pas le moyen id\u00e9al d&#8217;enregistrer vos fichiers artistiques, car vous sacrifiez souvent la qualit\u00e9 pour r\u00e9duire la taille des fichiers. Bien qu&#8217;il s&#8217;agisse d&#8217;un ph\u00e9nom\u00e8ne tr\u00e8s l\u00e9ger, il est possible que des flous ou des variations de couleur soient perceptibles.<\/p>\n<p>Le format <strong>.gif<\/strong> (prononc\u00e9 &#8220;giph&#8221; ou &#8220;jiff&#8221;, selon la personne \u00e0 qui l&#8217;on s&#8217;adresse !) est plus couramment utilis\u00e9 aujourd&#8217;hui pour les animations, mais sa palette de couleurs est extr\u00eamement limit\u00e9e et la taille des fichiers est g\u00e9n\u00e9ralement assez r\u00e9duite. Vous utiliserez principalement un fichier .gif pour une animation, un logo ou un graphique comportant des aplats de couleur.<\/p>\n<p><strong>4. Qu&#8217;est-ce que Pantone ?<\/strong><\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-16664\" src=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2016\/03\/4_Pantone.png\" sizes=\"(max-width: 700px) 100vw, 700px\" srcset=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2016\/03\/4_Pantone.png 700w, https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2016\/03\/4_Pantone-300x184.png 300w\" alt=\"\"><\/figure>\n<p>La <strong>correspondance des couleurs<a href=\"https:\/\/www.pantone.com\/\">Pantone<\/a><\/strong> (ou PMS) est un syst\u00e8me de correspondance des couleurs normalis\u00e9 qui permet \u00e0 un concepteur de faire correspondre les couleurs avec pr\u00e9cision sur tous les supports. La raison pour laquelle cela est important est que le rouge que je vois sur mon moniteur peut \u00eatre tr\u00e8s diff\u00e9rent du rouge que vous voyez sur votre moniteur, en fonction des param\u00e8tres. Un num\u00e9ro PMS indique \u00e0 l&#8217;imprimante la quantit\u00e9 de chaque couleur \u00e0 utiliser lors de l&#8217;impression d&#8217;une image. Ainsi, si votre couleur est le PMS 187 (rouge), l&#8217;imprimante utilisera \u00e0 chaque fois un certain pourcentage des couleurs CMJN, de sorte que vous saurez que vous obtiendrez la m\u00eame couleur m\u00eame si vous imprimez \u00e0 partir d&#8217;imprimantes diff\u00e9rentes.<\/p>\n<p><strong>5. Qu&#8217;en est-il de l'&#8221;\u00e9preuve&#8221; par rapport au &#8220;pr\u00eat \u00e0 imprimer&#8221; ?<\/strong><\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-16665\" src=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2016\/03\/5_Print-Ready.png\" sizes=\"(max-width: 700px) 100vw, 700px\" srcset=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2016\/03\/5_Print-Ready.png 700w, https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2016\/03\/5_Print-Ready-300x184.png 300w\" alt=\"\"><\/figure>\n<p>Il arrive souvent que l&#8217;on vous demande une \u00e9preuve ou un fichier pr\u00eat \u00e0 imprimer. La principale diff\u00e9rence entre les deux est la taille du fichier. Une <strong>\u00e9preuve<\/strong> ou une maquette est une version \u00e0 r\u00e9solution beaucoup plus faible du fichier r\u00e9el, id\u00e9ale pour l&#8217;envoyer par courrier \u00e9lectronique afin que le destinataire puisse en avoir une repr\u00e9sentation visuelle. Le <strong>fichier pr\u00eat \u00e0 imprimer<\/strong>, en fonction de la taille de l&#8217;article que vous imprimez, peut \u00eatre extr\u00eamement volumineux et prendre beaucoup de temps \u00e0 t\u00e9l\u00e9charger, voire n\u00e9cessiter une m\u00e9thode de livraison sp\u00e9ciale telle que We Transfer, Dropbox ou Hightail.<\/p>\n<p>J&#8217;esp\u00e8re que cela clarifie un peu les choses pour certains d&#8217;entre vous ! Mais heureusement, si vous avez encore des questions ou si vous souhaitez que quelqu&#8217;un cr\u00e9e votre \u0153uvre d&#8217;art pour vous, n&#8217;h\u00e9sitez pas \u00e0 <a href=\"https:\/\/canpromos.ca\/contact\/\">nous contacter<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>2 mars 2023 &#8211; Sageworld- Ashley Bellow La conception graphique est une comp\u00e9tence dont nous aimerions pouvoir dire que nous la poss\u00e9dons tous, mais ce n&#8217;est malheureusement pas le cas. Cependant, mes coll\u00e8gues designers m&#8217;ont donn\u00e9 un scoop sur les questions les plus courantes que les gens se posent sur la terminologie utilis\u00e9e pour parler [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":255047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","order-bump-settings":[],"_wpfnl_thankyou_order_overview":"on","_wpfnl_thankyou_order_details":"on","_wpfnl_thankyou_billing_details":"on","_wpfnl_thankyou_shipping_details":"on","footnotes":""},"categories":[37184,37183],"tags":[37186,37185],"class_list":["post-255045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creativite","category-education-fr","tag-conception","tag-oeuvre-dart","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"2 mars 2023 - Sageworld- Ashley Bellow La conception graphique est une comp\u00e9tence dont nous aimerions pouvoir dire que nous la poss\u00e9dons tous, mais ce n&#039;est malheureusement pas le cas. Cependant, mes coll\u00e8gues designers m&#039;ont donn\u00e9 un scoop sur les questions les plus courantes que les gens se posent sur la terminologie utilis\u00e9e pour parler\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"James\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/canpromos.ca\/fr\/5-termes-de-design-a-connaitre\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"CanPromos\u00a9 - Promotional Products That Make Your Brand Pop\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"CanPromos\u00a9 Cr\u00e9ativit\u00e9 | CanPromos.ca\" \/>\n\t\t<meta property=\"og:description\" content=\"2 mars 2023 - Sageworld- Ashley Bellow La conception graphique est une comp\u00e9tence dont nous aimerions pouvoir dire que nous la poss\u00e9dons tous, mais ce n&#039;est malheureusement pas le cas. 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